Vela jewelry: The process
Vela Jewelry is a small jewelry business that sells classic and elegant bracelets, rings, and necklaces. This business is a start-up and needed my guidance to elevate their online presence and maximize their sales.
Vela Jewelry wanted photographs to tell a story of class and elegance. Their initial photographs were stale, inconsistent, and lacked the personality of the brand.
Before:
I wanted the photos to elicit a feeling of natural beauty and softness by using warm, neutral tones and textures. I used beautiful natural stones to contrast against the dynamite gold of the jewelry.
